Is closest equivalent to American craft retailer Michaels is probably Panduro.
Panduro is a Danish-founded arts, crafts, and hobby retailer which has stores across Sweden. It sells supplies for activities like painting, drawing, sewing, jewellery making, paper crafts, DIY projects, and children’s crafts.
Panduro also runs craft workshops at some of its Swedish stores, which also makes it quite similar to Michaels.
Is Michaels Available in Sweden?
No, Texas based Michaels operates stores in the US and Canada, but not in Sweden. If you’re looking for the types of supplies that are sold at Michaels in North America, Panduro is likely your best bet.
Are There Other Swedish Alternatives to Michaels?
Yes; another option you could look into is Slöjd-Detaljer, which sells thousands of products covering areas such as woodwork, textiles, sewing and knitting, jewellery making, paper crafts, and other hobbies. It has physical stores in Sweden, as well as an online shop.
Panduro is probably a bit closer to Michaels for general crafts, while Slöjd-Detaljer is also great for more traditional crafts, tools, and specialist materials.